The program is run by Andrew Montesi, a brand and marketing expert with 20+ years of experience across the US, Australia and the UK, who specializes in brand and growth strategies for property finance, investing, accounting and legal professionals.

He works closely with people of influence who want to build and manage their personal brands, including elite athletes, business leaders, entrepreneurs and politicians. Andrew is sought not only for strategic growth and brand strategy, but also his rare ability to execute across every media and marketing channel.

He delivers on content marketing strategies that include podcasting, blogging and copywriting, influencer and talent channels, video and design, and has also successfully established strategic partnerships and commercial deals for startups, companies and talent.

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Andrew has also helped numerous high profile clients capitalise on media and PR opportunities, while also helping them navigate brand reputation issues. He is the founder of Apiro, a growth marketing, media and content agency providing clients with the right strategy, system and people to achieve business goals.

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Previously, he oversaw the rapid growth of PickStar, Australia’s largest marketplace to book sports stars for any event, marketing campaign or experience.

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Andrew was a founding director of TalkLife (based in the UK), now the world’s leading peer support network for mental health, collaborating with Microsoft Research, Massachusetts Institute of Technology and Harvard University on world first youth mental health insights.

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Earlier, Andrew was a television sport reporter and producer at 9 News in Australia, after starting his career in the Adelaide Football Club's communications department in the AFL.